http://gobeyondmls.disqus.com/Internet Marketing Tips For Real Estate ProfessionalsenTue, 08 Jan 2008 12:15:18 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623226im going to try ppc in my next traffic building campaign, im just now getting free traffic from search enginessan miguel allendeTue, 08 Jan 2008 12:15:18 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623225There are many great looking sites that are never found, guess what they don't make any money no matter how nice they look.Austin BrokerSat, 08 Dec 2007 17:36:02 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623224After looking into PPC for property sites for a while. I would say one of the most important points I have learnt is to make the key phrases and description as specific and as targeted as possible (as mentioned in a comment above). That way, you are only getting very targetted traffic where people clicking on your link are those specifically looking for the service you describe. <br><br>use of generic terms may get you people visiting the site but it also means getting lots of untargetted traffic and wasting money on clicks you don’t necessarily want.Investment PropertySat, 08 Dec 2007 13:55:25 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623223Traffic=Results - no doubt about that.South Florida RealtorThu, 01 Nov 2007 15:44:44 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623221I have noticed that there is an increasing awareness among even non-techies that you can't just build and website and they will come. People seem to realize more that they have to market their website.AdamWed, 31 Oct 2007 21:44:09 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623222One thing I'd like to add. Companies that sell real estate websites often give newbie agents the impression by buying their website, they'll immediate start getting traffic/leads from it. Which of course, is never the case.Las Vegas RealtorFri, 26 Oct 2007 18:31:31 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623220Sure you would and it would be more specific than real estate. However, you can do geo-targeting two ways:<br><br>1- by geo-keywords<br>2- by geo-settings<br><br>So you can create two different groups based on that. This also allows you to do some split testing as well.Vlad - the owner of Go Beyond Fri, 12 Oct 2007 16:00:47 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623219Well 2 bedroom condo seems too general for real estate. Wouldn't you want to geo-target? Something like [city] two bedroom condo? I like the idea of targeting more specific words, I imagine the bids are much lower. And driving traffic to listings is a much better idea than a homepage.Real Estate Utah CountyFri, 12 Oct 2007 15:22:16 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623218Jordan,<br><br>It all depends. Your example is is to general. I really like to go more descriptive than that:<br><br>two bedroom condo<br><br>Your example is meant for geo-targeting, however if I advise my clients to drive traffic through PPC to particular listings instead of general pages on their website.<br><br>However (I going here a little ahead) we always try to create a funnel that results in increasing the "mailing" list- that where your bread and butter is.Vlad - the owner of Go Beyond Fri, 12 Oct 2007 07:37:51 -0000http://www.go-beyond-mls.com/ppc-advertising-in-real-estate/#comment-1623217Great info! Hopefully I'm not jumping the gun on a future article but what keywords do you suggest bidding on? Here are some quick ideas I had:<br><br>[city or county] real estate<br>[city or county] homes for sale<br>homes for sale in [city or county]<br>[city or county] listings<br>[city or county] mls listings<br><br>Any others?Real Estate Utah CountyThu, 11 Oct 2007 17:40:21 -0000