DISQUS

Real Estate Utah County · 2 years ago

Great info! Hopefully I'm not jumping the gun on a future article but what keywords do you suggest bidding on? Here are some quick ideas I had:

[city or county] real estate
[city or county] homes for sale
homes for sale in [city or county]
[city or county] listings
[city or county] mls listings

Any others?

Vlad - the owner of Go Beyond · 2 years ago

Jordan,

It all depends. Your example is is to general. I really like to go more descriptive than that:

two bedroom condo

Your example is meant for geo-targeting, however if I advise my clients to drive traffic through PPC to particular listings instead of general pages on their website.

However (I going here a little ahead) we always try to create a funnel that results in increasing the "mailing" list- that where your bread and butter is.

Real Estate Utah County · 2 years ago

Well 2 bedroom condo seems too general for real estate. Wouldn't you want to geo-target? Something like [city] two bedroom condo? I like the idea of targeting more specific words, I imagine the bids are much lower. And driving traffic to listings is a much better idea than a homepage.

Vlad - the owner of Go Beyond · 2 years ago

Sure you would and it would be more specific than real estate. However, you can do geo-targeting two ways:

1- by geo-keywords
2- by geo-settings

So you can create two different groups based on that. This also allows you to do some split testing as well.

Las Vegas Realtor · 2 years ago

One thing I'd like to add. Companies that sell real estate websites often give newbie agents the impression by buying their website, they'll immediate start getting traffic/leads from it. Which of course, is never the case.

Adam · 2 years ago

I have noticed that there is an increasing awareness among even non-techies that you can't just build and website and they will come. People seem to realize more that they have to market their website.

South Florida Realtor · 2 years ago

Traffic=Results - no doubt about that.

Investment Property · 2 years ago

After looking into PPC for property sites for a while. I would say one of the most important points I have learnt is to make the key phrases and description as specific and as targeted as possible (as mentioned in a comment above). That way, you are only getting very targetted traffic where people clicking on your link are those specifically looking for the service you describe.

use of generic terms may get you people visiting the site but it also means getting lots of untargetted traffic and wasting money on clicks you don’t necessarily want.

Austin Broker · 2 years ago

There are many great looking sites that are never found, guess what they don't make any money no matter how nice they look.

san miguel allende · 1 year ago

im going to try ppc in my next traffic building campaign, im just now getting free traffic from search engines