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Your Website Is Useless If It Has No Visitors: PPC Advertising and Real Estate

Started by Vlad Zablotskyy · 10 months ago

To make sure that this article is not overwhelmingly long, I am making few assumptions. However I do not want you to get intimidated by what I am writing and would hope to hear from you in the comment area if you need me to clarify anything about this article. Here are my assumptions:

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10 comments

  • Real Estate Utah County

    1 year ago

    Great info! Hopefully I'm not jumping the gun on a future article but what keywords do you suggest bidding on? Here are some quick ideas I had:

    [city or county] real estate
    [city or county] homes for sale
    homes for sale in [city or county]
    [city or county] listings
    [city or county] mls listings

    Any others?
    reply
  • Vlad - the owner of Go Beyond

    1 year ago

    Jordan,

    It all depends. Your example is is to general. I really like to go more descriptive than that:

    two bedroom condo

    Your example is meant for geo-targeting, however if I advise my clients to drive traffic through PPC to particular listings instead of general pages on their website.

    However (I going here a little ahead) we always try to create a funnel that results in increasing the "mailing" list- that where your bread and butter is.
    reply
  • Real Estate Utah County

    1 year ago

    Well 2 bedroom condo seems too general for real estate. Wouldn't you want to geo-target? Something like [city] two bedroom condo? I like the idea of targeting more specific words, I imagine the bids are much lower. And driving traffic to listings is a much better idea than a homepage.
    reply
  • Vlad - the owner of Go Beyond

    1 year ago

    Sure you would and it would be more specific than real estate. However, you can do geo-targeting two ways:

    1- by geo-keywords
    2- by geo-settings

    So you can create two different groups based on that. This also allows you to do some split testing as well.
    reply
  • Las Vegas Realtor

    1 year ago

    One thing I'd like to add. Companies that sell real estate websites often give newbie agents the impression by buying their website, they'll immediate start getting traffic/leads from it. Which of course, is never the case.
    reply
  • Adam

    1 year ago

    I have noticed that there is an increasing awareness among even non-techies that you can't just build and website and they will come. People seem to realize more that they have to market their website.
    reply
  • South Florida Realtor

    1 year ago

    Traffic=Results - no doubt about that.
    reply
  • Investment Property

    1 year ago

    After looking into PPC for property sites for a while. I would say one of the most important points I have learnt is to make the key phrases and description as specific and as targeted as possible (as mentioned in a comment above). That way, you are only getting very targetted traffic where people clicking on your link are those specifically looking for the service you describe.

    use of generic terms may get you people visiting the site but it also means getting lots of untargetted traffic and wasting money on clicks you don’t necessarily want.
    reply
  • Austin Broker

    1 year ago

    There are many great looking sites that are never found, guess what they don't make any money no matter how nice they look.
    reply
  • san miguel allende

    1 year ago

    im going to try ppc in my next traffic building campaign, im just now getting free traffic from search engines
    reply

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