Go Beyond MLS - Latest Comments in PPC In Real Estate: You May Be Wasting Your Money

Re: PPC In Real Estate: You May Be Wasting Your Money

dean graziosi — Fri, 05 Dec 2008 12:53:47 -0000

While real estate terms may be very competitive in nature with regards to PPC advertising, there are tricks to help drive the qualified traffic to our website. Real estate vertical websites are available out there. And a like the posters above states, you can find other avenue other than Google to find low-cost leads that will either sign-up on a form or present themselves as conversions in some fashion to your real estate website.

Re: PPC In Real Estate: You May Be Wasting Your Money

Alpharetta Homes — Wed, 23 Jan 2008 17:18:52 -0000

The other thing I neglect to mention was that you have to look at all of the PPC opportunities out there. Google is by no means the only game in town, and there are lots of other lower-cost clicks out there for the taking.

KP

Re: PPC In Real Estate: You May Be Wasting Your Money

Kevin Pind — Wed, 23 Jan 2008 17:15:57 -0000

For what it's worth, I have managed to use PPC as a cost-effective means of generating traffic.

Granted, I am always going to work on my natural search engine optimization, because I think, over time, the cost per lead will be less than those generated on a PPC basis, but you have to like the fact that PPC allows you to get traffic *today* and *now*.

Interesting thread, though.

Kevin Pind
Alpharetta Homes

Re: PPC In Real Estate: You May Be Wasting Your Money

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Re: PPC In Real Estate: You May Be Wasting Your Money

Highland Park Realtor — Thu, 10 Jan 2008 13:37:09 -0000

Try not to focus on the high traffic/ high cost keywords. Go after small areas or subdivisions, you'll be surprised!

Re: PPC In Real Estate: You May Be Wasting Your Money

clickstart — Tue, 08 Jan 2008 14:18:08 -0000

I've had bad luck with pay for click advertising. When the costs per click is high, one has to worry that the curious webmasters and non qualified buyers are making up the highest percentage of those clicking the ads. When the rates get high the total cost per campaign starts to get to the point where other types of commercial advertising may be more cost effective.

marketing through click advertising is an ever changing thing as well, so it is a constant time consuming learning process

email to qualified opt in potential customers sounds better

Re: PPC In Real Estate: You May Be Wasting Your Money

glenng — Wed, 02 Jan 2008 17:41:25 -0000

Vlad, there is a learning curve to constant contact and I am still trying to get a good handle on it.

Contact with prospects is very important especially with the Internet user - real estate agents need to have a better understanding of the Internet empowered consumer.

Re: PPC In Real Estate: You May Be Wasting Your Money

Vlad - the owner of Go Beyond — Wed, 02 Jan 2008 17:26:15 -0000

Glen,

Glad to hear you like Constant Contact. I think it is one of those indispensable tools every real estate agents has to have. But yet again, not every real estate agent owns it's own website. That is the reason crooks like ePerks continue to take advantage of real estate agents.

Thanks for stopping by. I always appreciate your input!

Re: PPC In Real Estate: You May Be Wasting Your Money

glenng — Wed, 02 Jan 2008 16:05:32 -0000

Vlad - you quite correct that the use of a e-mail newsletter will help to retain prospects. Recently, I discovered that a service I use for keeping people updated on new listings had incorrect statistics stating the number of opened e-mails. By using Constant Contact - I got a much higher number of opened e-mails. It gives one a great handle on the effectiveness of a campaign.

I truly wonder if real estate agents track this information about the success of their drip e-mail campaigns and if they realize that the stat's maybe incorrect.

Re: PPC In Real Estate: You May Be Wasting Your Money

Vlad - the owner of Go Beyond — Tue, 18 Dec 2007 14:41:52 -0000

Jacquelyn,

Your comment got caught in the spam filter. I am not sure why. Sorry it took me a while to fix it. Thanks for stopping by.

Re: PPC In Real Estate: You May Be Wasting Your Money

Las Vegas Realtor — Tue, 18 Dec 2007 05:47:52 -0000

I was going to chime in about click fraud, but it seems everyone beat me to the punch. The other thing to consider is that the side and top ads receive about a quarter of the traffic that the natural results do. Organic rankings are still king.

Re: PPC In Real Estate: You May Be Wasting Your Money

Dallas Office Space — Sun, 16 Dec 2007 22:09:59 -0000

I've done PPC for years and always had a decent ROI. However, I know there is a lot of click fraud.

Re: PPC In Real Estate: You May Be Wasting Your Money

Vlad - the owner of Go Beyond — Sun, 16 Dec 2007 14:52:52 -0000

Yes, I think that Constant contact is one of the leading solutions for e-mail marketing. I also like AWeber as well. In fact I like AWeber better but still use both.

Re: PPC In Real Estate: You May Be Wasting Your Money

Promotional Dude — Sat, 15 Dec 2007 02:00:17 -0000

And then there's click fraud. This is where other agents in your area click your ad to cost you more money. Sad but true. I see you recommend Constant contact, I use it and highly recommend it as well, the WYSIWIG editor works great for those less HTML savvy.