http://gobeyondmls.disqus.com/Internet Marketing Tips For Real Estate ProfessionalsenFri, 30 May 2008 23:56:54 -0000http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-1623093That "excellent article" link no longer works. I beg to differ about the comment that "there is no certain way for a real estate company to calculate return on investment when it comes to traditional pay per click advertising, since the actual transaction does not take place on the website".<br><br>If the landing page for the ad collects the identity of the lead, e.g. download a useful PDF, the subsequent transaction can be linked to the source. Make the landing page memorable in some way and a buyer will remember that they came via a PPC ad. If needs be, buy a special 800 number that is only used on the landing page and track its usage.Net MagellanFri, 30 May 2008 23:56:54 -0000http://www.go-beyond-mls.com/is-pay-per-call-effective/#comment-1623094(OTC:BB)VOIC this company looks very interesting… <a href="http://www.razrclick.com" rel="nofollow">http://www.razrclick.com</a> … new Pay-Per-Call service.thehitmanSat, 09 Feb 2008 19:33:37 -0000