Go Beyond MLS - Latest Comments in Are All Lead Generating Companies Full Of It?

Re: Are All Lead Generating Companies Full Of It?

VladZablotskyy — Wed, 30 Apr 2008 16:58:03 -0000

Not a problem Max,

Glad to to have you commented on my blog and hop you can drop in from time
to time. I am no longer active in the real estate so I need hard working
agents to keep in "in line" :) .

I actually tend to answer more comments now that I have Disqus installed-
highly recommend it. I am answering to yoru comments from my e-mail client.

Again, thanks for stopping by.

Re: Are All Lead Generating Companies Full Of It?

Max — Wed, 30 Apr 2008 16:12:02 -0000

Thank you for the prompt reply and for adding our blogs!

Re: Are All Lead Generating Companies Full Of It?

VladZablotskyy — Wed, 30 Apr 2008 06:57:13 -0000

Max,

It is really good to know that you, and maybe other agents understand how affiliate marketing works. In fact this is how I make my living.

Unlike other companies that pay me on pay per sale basis, as you mentioned, it can be difficult to track these transactions in real estate... At least until such time when the entire transaction will be possible online.

However as far as leads are concerned. It is possible even today to track these things. It think it is just the matter of defining what will qualify a lead. Let say a sign up to your monthly news letter can be qualified as lead. Or filling out certain form on your website.

It may be difficult for a smaller companies to be getting into the affiliate marketing model. But it is possible.

Also. In NJ and some other states, it is only licensed agents that ca receive the "referral fee". I am not sure how would affiliate marketing be looked at. But I guess it is up to the layers to figure that one out.

Thanks for stopping by. I will include both of your blogs for the next update to the list- Monday or Tuesday.

Re: Are All Lead Generating Companies Full Of It?

Max — Tue, 29 Apr 2008 23:09:08 -0000

Vlad, in fact, some affiliate programs do pay per lead. In addition to that, they also pay per sale. I don't know, may be not many companies practice this business model, but those that I use - do.

Vlad, as far as real estate leads, I think it's a good idea to pay upon conversion/sale. But on the other hand, majority of sales depend on the real estate agent who handles them. Also, if you were to implement this kind of lead distribution model, let's say on national level, how would you monitor which leads converted and which haven't?

Thanks!